Hello and welcome! I’m Rakhi and I am the founder of Roop Living. Roop, originating from Urdu, means form or beauty. At Roop, we believe that beauty comes in endless forms. It is found in everything from food to nature and more importantly, perspective. Living, originating from Old English, is defined as having life or functioning. We believe that living a truly fulfilled life is more than just the routine life we live from day-to-day. We define living by experiencing life in a functional and exceptional manner.
Growing up as a vegetarian with parents who owned farmland in India and valued fresh food and delicious, home-cooked meals, I was taught early on the value that fresh food played on wellness. Even after immigrating to America, the farm-to-table concept continued to be a prevalent part of our life, creating a mini-farm that was located right behind our family business. Living in a multi-generational family, my family strived to create a lifestyle that worked for us individually and collectively. Efficiency was of the utmost importance in creating home-cooked meals for a multi-generational family unit.
Food played a huge part of our everyday life and culture, and continues to do so. If you are a South Asian or know a South Asian, you know that we love food and love to share it with friends and family. It’s a cultural norm to send food to loved ones and receive it back filled with other goodies.
The only problem is that food is shared in containers that are made of cheap and potentially toxic plastic, stainless steel that doesn’t let us see what’s inside, or glass with plastic lids that tear, contribute to environmental waste, and don’t really tell us who they’re from. We have piles of them on our countertops and by the time we get around to sending them back, we forget who they belong to. Every time I have to look at the pile of containers or try to figure out who it belongs to, it drives me crazy! My mother-in-law tried to address the problem by using nail polish to mark our family set but this solution still falls short.
And it’s not only the pile of containers, it’s all the other kitchen tools that have been around since our grandmothers used them but no longer work with our modern kitchen aesthetic and lifestyle.
My husband may be the CEO of our family business, but I’m the CEO of our family and know what it takes to run a household and the tools that we need to streamline life at home so that we can give attention to the things that matter most. I’ve launched Roop Living to do just that, to create beautiful and functional products that encourage sustainability to work for us individually, as a family, and collectively as a society.
